Events
Snoop Dogg Sony Playstation GT Awards
National Grassroots
CW Television Show The Vampire Diaries
PR AOR + Custom
MARS Petcare Brand Cesar Canine Cuisine.
Media Placements
The Last Of Us Playstation Video Game.
Growth Hacking + Web Dev
Photocrops. Photos to use any way you choose.
Custom Manufacturing
Nutro Ultra Custom Influencer Kits.
App Development
Arnette Action 360 Social App.
Lead Gen SaaS
How to grow, track, manage and monetize word-of-mouth.
Analytics SaaS
SkateCoverage. Cataloging all media coverage for the skateboard industry.
Information Technology
Maintenance. Discovery. Planning. Analyst. R&D.
Innovation
Musing of concepts and thoughts to keep moving forward.
Integrated Media Buy
More than one line item off a standard media list.
Market Research
A range of tactics from experiential surveying to engagement analysis.
Branding + Operations
RSVP Law. Find legal information easier.
Experience Activation
From concept to activation.
Events
Example: Snoop Dogg performs at the 10th Annual Gran Turismo Awards by Sony Computer Entertainment America (SCEA).
THR Photo
Synopsis
The 10th Annual GT Awards was hosted at the SEMA (Speciality Equipment Market Association) show in Las Vegas, with a headlining performance by hip-hop icon Snoop Dogg (AKA Snoop Lion).
The judging process started with Kazunori Yamauchi, of Polyphony Digital visiting all of the individual category winners, including:
Best Truck or SUV: Antron Brown's Family Dragster Toyota Sequoia
Best Hot Rod: David Eckert's Ford Mach 40
Best Domestic Automobile:2014 Ford Mustang GT RTR Spec 3
Best Asian Import: 2013 Scion FR-S Evasive Motorsports
Best European Import: 2013 Volkswagen Turbo Beetle (VWVortex.com 2013 Super Beetle Project)
In the end, after heavy deliberations over the top category winners, the judging panel and Yamauchi-san crowned David Eckert's Ford Mach 40 as the 2012 "Best of Show" winner -- securing his place in a future release of the Gran Turismo franchise.
Role
Agency lead for the entire event. Working as the onsite lead and co-founder of Vocal Marketing Group.
Responsibilities / Tasks
Client Servicing
Logistics coordination
Public Relations
Social Media
Onsite Activation Tactics
Event Strategy
Event Promotions
Media Partner Integration/Activation
SEMA Liaison/Collaboration
Celebrity Procurement
Awards Show Management and Hosting (inclusive)
Creative Coordination
3rd Party Sourcing
Budget Management/Audit
B-roll
Manufacture Relations
Media Servicing/Exclusives
Legal/Insurance/Licensing
Venue Procurement
Event Staffing
Notes
This event moved with a fast-paced schedule and ambiguity to activate. We came onboard to fulfill and made the event successful on several fronts for the creators of Gran Turismo, Media pick-up, client satisfaction and budgeting.
Related Links
Similar Projects
MTV Movie Awards Style Lounge
Julianne Hough VA Hospital Performance with American Humane Society
Charlie Bartlett Private Screenings
PSP Mayhem Team for Playstation 3 Launch in NYC
PSP Mayhem Team for Playstation 3 Launch in Beverly Hills
National Grassroots
Example: CW Television Show The Vampire Diaries.
Synopsis
I have worked with the CW Network for years. This is one show campaign out of 35+ where a nationwide grassroots marketing effort across 25 demographic marketing areas was desired.
Role
Agency lead for all marketing and grassroots efforts. Working as the co-founder of Vocal Marketing Group.
Responsibilities / Tasks
Client Servicing
Logistics coordination
Onsite Activation Tactics
HR
Recruiting
Collateral Manufacturing
Fulfillment
Ideation
Activation Strategy
Property Relations (when in a mall or other footprint)
Creative Coordination
3rd Party Sourcing
Budget Management/Audit
Legal/Insurance/Licensing
Venue Procurement
Reporting
Per campaign specific web portal build for tracking and reporting
Notes
Grassroots servicing was the beginning of Vocal Marketing Group. We started it in a happenstance offer in London for three months. Upon return to our home stateside we did a summer long grassroots campaign for Everybody Hates Chris.
The full-service boutique agency Vocal Marketing Group had become all began with grassroots.
Related Links
Similar Projects
Harry Potter Book Release
Westfield Mall Footprint Activations
Wedding Crashers
CW Network Nationwide Activations (Years of shows)
Sweepstakes Execution
New Line Cinema Nationwide Activations
X Games
Sundance Film Festival
Pop-Up Stores
Samsung Summer Crush Tour Promotions
Trunk Shows
PR AOR + Custom
Example: MARS Petcare Brand Cesar Canine Cuisine
Synopsis
Cesar® Canine Cuisine for small dogs. Cesar® provides premium wet dog food, dog treats, and dog care resources for small dog breeds.
Role
Agency lead on account. Working as the co-founder of Vocal Marketing Group PR division Vocal PR.
Responsibilities / Tasks
Year Round Client Servicing
Annual Brand Planning
Media Placement
Media Relations
Media Strategy
Team Lead
Celebrity Procurement
Market Research/Reporting
Custom Activation
Ideation
Budgeting
Partnerships
Co-Ops
Events
Agency Relations/Cross Servicing
Logistics
Social Media Tactics
Product Fulfillment (Nationwide)
Full-service executions on marketing / PR tactics
Legal/Regulatory/Trademark
Notes
5+ years as AOR for the Cesar Canine Cuisine Brand.
Related Links
Similar Projects
Product Launches Marketing & PR (multiple clients / SKUs)
1st Hero Dog Awards - American Humane Society - Hallmark Channel
Twitter Parties
Red Carpet Activation (Broll, Media Relations, Servicing)
Media Placements
The Last Of Us Playstation Video Game.
Synopsis
Title release: The Last of Us is an action-adventure survival horror video game developed by Naughty Dog and published by Sony Computer Entertainment.
Role
Agency lead for game release support to Playstation. Working as the co-founder of Vocal Marketing Group.
Responsibilities / Tasks
Client Servicing
Media Tour (NYC and LA)
High Profile Media Placements
Media Relations (support to Playstation PR Team, while at E3)
Pitch Strategy
Team Lead
Legal/Regulatory/Trademark
Notes
The absolute highlight of the release was our placement working with Vanity Fair. VF rarely features video game press, and this was one case where the story told was one that could resonate when executed to create value that the publication recognized as genuine.
Related Links
Similar Projects
God of War Media Tour
PSP Media Tour Guests
Wonderbook Media Show & Tell (Harry Potter)
MLB Twitter Party
Growth Hacking + Web Dev
Example: Photocrops. Photos To Use Any Way You Choose.
Synopsis
Taking a cue from some great growth hacks. Motivated by people and companies who have created real "tools." Teehan & Lax, Unsplash (Crew) and Codyhouse (Amber Creative) to name just a few.
We created Photocrops to offer high-resolution stock images to be used under a Creative Commons Zero license.
The whole project is being "powered by CMYK Brand."
Role
Co-Founder with Deville Nunes.
Responsibilities / Tasks
Web Portal Build/Maintenance
Sourcing Images
Branding
Social Media Strategy
Acquisition
Call-to-Action Strategy
Legal
Notes
Launched in August of 2015, we have found great success driving traffic to CMYK Brand and have over 30,000 image downloads as of Jan 1, 2016.
Working with talented photographers has resulted in establishing a brand amongst itself, that is revealing Photocrops as more than just a growth hack for CMYK, but something by itself.
Related Links
Similar Projects
Social Media Strategy (multiple clients)
Stock Drone Footage Portal
Mobile Phone Image Portal
Custom Manufacturing
Example: Nutro Ultra Custom Influencer Kits.
Synopsis
To heighten the delivery of promotional product to market influencers, the desire to create something special to break through the usual sample package was desired.
The goal first and foremost was to stay true to the origin of the brand. This was achieved by creating a custom made case constructed of aged wood with the brand logo placed using a branding iron.
The hinges and closure mechanisms were affixed to achieve the same effect.
The contents of the case were embedded into a satin finish that covered the soft foam injected molding. As if to present the contents with more value than they may be.
A custom created wearable accompanied with the logo and name of the recipient. A stainless steel bottle with the recipients name laser etched. A redemption voucher was printed on a wooden veneer. To make the voucher more personal, we would print with the recipients dog/s included, with a perforated portion for redemption, to allow the remaining as a keepsake for the dog lovers.
Role
Agency lead for project. Working as the co-founder of Vocal Marketing Group.
Responsibilities / Tasks
Client Servicing
Creative Lead
Ideation
Manufacturing Lead
Sourcing
Logistics
Legal/Trademark/Regulatory Coordination
Notes
The challenge of creating the framework for what were the early prototypes came in the form of having enough material to produce the quantity needed while developing. Combined with the extensive customization of items proved to be the biggest challenge. Fortunately, we were able to arrive at a solution that came in under budget while maintaining the desired effect to the targeted recipient.
Related Links
Similar Projects
Cesar Canine Cuisine Custom Product Packages
Experiential Staffing Garments
Prototype Apparel for CMYK Brand
Prototype Manufacturing of CMYK Brand Tools
App Development
Arnette Action 360 Social App.Synopsis
Providing a simple way to view and share all of the social media activity of top Action Sports icons and exciting events. The Action 360 App allows fans to scroll through the categories of Skateboarding, Surfing, Snowboarding, BMX, Wakeboarding, Skiing and Motocross to find their favorite athletes and personalities to see what they are handles are on Twitter, Facebook, Instagram, Vimeo, Tumblr, and YouTube.
Role
Agency lead for app development and release. Working as the co-founder of Vocal Marketing Group.
Responsibilities / Tasks
Client Servicing
App Director
Developer Lead
iTunes Coordinator
UI
UX
Troubleshooting
UAT Coordinator
Legal/Trademark/Regulatory Coordination
Notes
In addition to cataloging every social media handle for over 10,000 athletes, we created an easy to use a custom Google Docs spreadsheet to allow staff to update new athletes or new networks to be updated on the app.
The custom CMS was done by creating script and plugins from Google Spreadsheets to export all cell data once changed. When new data was added and saved, an updated JSON string would be placed on a staging server and uploaded to a staging version of the app for qualitative review before approving for live publishing.
All content and profile updates were made without having to submit a new release through iTunes
Related Links
Similar Projects
NBCUniversal Access Hollywood Celebrity Social Streams App
Data Collection for Grassroots Teams Web App
Lead Gen SaaS
Example: Theeoh. How to grow, track, manage and monetize word-of-mouth.
Synopsis
What could be considered 1.0 of this software was built while working on another startup as so many famously have.
Theeoh is being built to enable a wide range of use. From individuals to enterprise. To grow, track, manage and monetize word-of-mouth.
The software as a service is aiming to bridge the gap between B2B and B2C CRM solutions, with the ability to clearly view analytics and receive/distribute payments or incentives.
Role
Founder
Responsibilities / Tasks
Software Lead
Staffing
Operations
Funding
Branding
UI
UX
Front-End Development
Marcom
Sales/Aquisition
Onboarding
CEO + Garbageman
Notes
The solution was serendipitously stumbled upon while working on creating a concierge service for the IoT (Internet of Things). Similar to that of Magic, Facebook M, Operator, etc.
I am currently exploring options with accelerators and angel funding. Please reach out to me if you are interested in investing with Theeoh.
Related Links
Analytics SaaS
Example: SkateCoverage. Cataloging all media coverage for the skateboard industry.
Synopsis
SkateCoverage.com was created out of the necessity for pertinent industry information and coverage within a moments reach. SkateCoverage.com catalogs all the coverage that companies, skaters, photographers, and magazines gather every month in all skateboard related publications globally. The service & outlet for all things skateboarding creates a whole new way for the industry to see literally who, how & what is really going on…combined with the ability to archive past information to see a detailed review of all changes past to the present.
Role
Co-Founder and Lead for this startup with partners Salman Agah and Karle Durante.
Responsibilities / Tasks
Software Director
Creation
Ideation
Creative
UI
UX
Analytics Algorithms
Operations
Budgeting
Sales
Funding
Marcom
Branding
Front-End Development
Cataloging
Notes
As one of my early startups, SkateCoverage proved to be the one of the most rewarding experiences. During our time available, we worked with Transworld Media to provide the statistics of their "World Famous Exposure Meter."
SkateCoverage was developed in a time (2003) where SaaS wasn't called "SaaS" as it is used today.
The overall goal of providing simplicity in reviewing and understanding analytics with visual appeal was as important then as it is today.
Related Links
Similar Projects
Custom Analytic Solutions for PR reporting
ContactScore Analytics Strategy
Information Technology
Maintenance. Discovery. Planning. Analyst. R&D.
Synopsis
Over the years, I have been asked to do everything from the "Googling" to "what technology stack should be used?" from those who I have worked with as co-workers, clients, other agencies and staff I have managed.
This has become an added-value service with the contract work I have been fortunate to be a part of over the last decade.
Currently, I am offering these services as a stand-alone dedicated offering for those who need IT support.
For areas of support that are not directly in my wheelhouse, as good fortune would have it. My roledex with those who I have worked with as Vocal Marketing Group are available to assist in any solution needed.
Areas of Service/Tasks
Research & Development of existing systems and exploration of new ones
Early adoption reviews to implement company-wide
Troubleshooting
Maintenance
Networking
Deployment
Development Architecture
Immediate Temporary Solutions
Mobile
Due Diligence
State-of-the-Union Reporting
Innovation
Examples: Musing of concepts and thoughts to keep moving forward.Business Plan for On-Demand Virtual Assistants
Synopsis
Jim Croce delivered the message the best with "Time In A Bottle."
I view "Ideas" as a person with whom I have a relationship with. Some of the most special people I have created in my mind have either only made it to a mock-up or made it to a pitch meeting. But each one becomes a part of my history. Long after they are a part of my daily musings.
While many of us have come up with Google, Uber or Fitbit before they were the tech darlings, they are today. The act of making it a well-executed reality is something that others may get to first.
In efforts to have some semblance, I have begun to document things that I create and if, after an indefinite period, I will share them with anyone who may find some form of muse to continue.
I will be sharing ideas from CPG to Tech.
One, in particular, coming soon is a Visual Search Plan.
Areas of Interest
Technology
Monetization
Manufacturing
Distribution
Digital
CPG
Integrated Media Buy
Example: Life Unexpected + KROQ DJ For A Day Sweepstakes.
Synopsis
To promote an upcoming CW show, Life UnExpected. We played-off the story line of the show having Radio DJs and created an integrated media buy with KROQ to house sweepstakes to be a "DJ for a Day!"
The integration of media was spread out across digital, on-air, social, offline and, of course, the experience element.
Role
Agency lead for the media buy and activation. Working as the lead and co-founder of Vocal Marketing Group.
Responsibilities / Tasks
Client Servicing
Station Relations
Ad Creative (across radio, digital, social and offline)
Grassroots Promotional Lead
Sweepstakes Lead
Legal/Insurance
Notes
Prior to this media buy with KROQ, there was nothing like this execution with the legendary station. While there are larger media buying agencies, our work as Vocal Marketing Group placed us in a position to create one-off campaigns.
Related Links
Similar Projects
Multi-City Radio, Digital, Social, OOH and Sweepstakes Activations
Comic Con Radio, Digital, Social, OOH and Sweepstakes Activations
Market Research
Example: Nintendo Mall Tour Onsite Surveying.
Synopsis
Nintendo had a mall tour moving through different cities and states across the US during the holiday shopping season.
They wanted to gather intel about user habits and behavior with their products.
Teams were strategically cast in each city of the mall tour to engage with consumers who participated with the onsite game area.
To make the experience of Q&A more enjoyable, questions were formatted through a smart questionnaire web portal we built that followed brand experience guidelines.
Role
Agency lead for the entire project. Working as the lead and co-founder of Vocal Marketing Group.
Responsibilities / Tasks
Client Servicing
Nationwide city coordination of project managers and team leaders
Questionnaire Ideation
Mall Relations
Director of Smart Web Portal
Legal/Insurance
Notes
Given that a smart web portal questionnaire was built, reporting was available for viewing in real-time as consumers interacted with cast members.
Related Links
Similar Projects
Media Coverage Retention
User Acceptance Testing (Web portals and SaaS)
Advertisement Retention
Deep Dive Analysis (client/market specific) for Annual Brand Planning Initiatives
Bridal Event Surveys
Branding + Operations
Example: RSVP Law. Find legal Information Easier.
Synopsis
RSVP Law wants to make finding information about your legal needs easier.
Encyclopedia is not an exciting word when it comes to presenting information, and we want to make it better. We believe "context" is at the heart of finding information that you need. Everything begins by browsing Area of Law or you can go directly to Question & Answer, Blog or Lawyer Article posts.
The team at RSVP is available to help you find the information you are searching for.
How it works, when you make a request. We curate the information you're looking for whether it is on our site or not.
After we find the right page on our site or another, we utilize our curationto continue to improve and build the site for others to benefit.
If you need it, we can help you find other legal services, apps or even find a lawyer who fits your needs. The service is free to use.
Role
Managing Director of bootstrapped startup.
Responsibilities / Tasks
Web Development
Marketing
Growth/Aquisition
PR
Social Media
Operations
Staffing
Software Director
Budget Management/Audit
Brand Planning
Branding
Creative
IT
Budget Management/Audit
Notes
Highlights included paid conversion cost range of $0.10 - $1.15 for valid consumer requests as a qualitative lead. Paid conversion costs of new lawyer sign-up average of $3.05.
R&D with market beta testing proved an approach that rewarded curation of legal information that saw results of 1 qualitative consumer lead for four curated information pages per month. Doing the math, 1,000 curated pages resulted in 250 qualitative leads per month.
Related Links
Similar Projects
Vocal Marketing Group
Vocal PR
SkateCoverage
Ownico
Experience Activation
Example: Oh Sit! TV Show. Musical Chairs Contest In Mets Ballpark.
Synopsis
A game of musical chairs with ten contestants was held on the Citi ballpark floor in stadium, shown on the jumbotron during pre-game - as a lead-in to opening ceremonies
Contestants were decided by taking the winner of each of the ten qualifying musical chair games at the entry to the stadium, in front of the Jackie Robinson rotunda in Mets Plaza.
The contest was promoted through city-wide media buys across Radio and Digital Media.
Promotion integrations were negotiated and provided through Mets media portals and within the stadium at games leading and during the event.
To add to the promotion of the new show, the host of Oh Sit! Jamie Kennedy was integrated to throw out the ceremonial first pitch.
Role
Agency lead for the entire project, from negotiation to collateral creation. Working as the onsite lead and co-founder of Vocal Marketing Group.
Responsibilities / Tasks
Client Servicing
Logistics coordination
Social Media Strategy/Activation
Promotional Ideation
Onsite Promotions
Venue Procurement
Negotiations
Radio and Digital Media Buys
Collateral Creation
TV Relations
Celebrity Liaison
Legal/Insurance
Audio/ Visual Licensing
Venue Procurement
Event Staffing
Notes
The added-value of Mets social media announcements and engagement combined with having Jamie Kennedy throw out the first pitch resulted in more media pick-up outside of the CW Networks own affiliate coverage.
Related Links
Similar Projects
Comic Con Ringer Street Team of Twins
Gem Car Sweepstakes for Americas Top Model
Melrose Place Stretch Limos with Hot Tubs
90210 Ice Cream Truck
Beauty & The Geek Rose Parade
Shutterfly Mall Pop-Up Stores