Events

Example: Snoop Dogg performs at the 10th Annual Gran Turismo Awards by Sony Computer Entertainment America (SCEA).


THR Photo

Synopsis

The 10th Annual GT Awards was hosted at the SEMA (Speciality Equipment Market Association) show in Las Vegas, with a headlining performance by hip-hop icon Snoop Dogg (AKA Snoop Lion).

The judging process started with Kazunori Yamauchi, of Polyphony Digital visiting all of the individual category winners, including:

Best Truck or SUV: Antron Brown's Family Dragster Toyota Sequoia
Best Hot Rod: David Eckert's Ford Mach 40
Best Domestic Automobile:2014 Ford Mustang GT RTR Spec 3
Best Asian Import: 2013 Scion FR-S Evasive Motorsports
Best European Import: 2013 Volkswagen Turbo Beetle (VWVortex.com 2013 Super Beetle Project)

In the end, after heavy deliberations over the top category winners, the judging panel and Yamauchi-san crowned David Eckert's Ford Mach 40 as the 2012 "Best of Show" winner -- securing his place in a future release of the Gran Turismo franchise.

Role

Agency lead for the entire event. Working as the onsite lead and co-founder of Vocal Marketing Group.

Responsibilities / Tasks

Client Servicing

Logistics coordination

Public Relations

Social Media

Onsite Activation Tactics

Event Strategy

Event Promotions

Media Partner Integration/Activation

SEMA Liaison/Collaboration

Celebrity Procurement

Awards Show Management and Hosting (inclusive)

Creative Coordination

3rd Party Sourcing

Budget Management/Audit

B-roll

Manufacture Relations

Media Servicing/Exclusives

Legal/Insurance/Licensing

Venue Procurement

Event Staffing

Notes

This event moved with a fast-paced schedule and ambiguity to activate. We came onboard to fulfill and made the event successful on several fronts for the creators of Gran Turismo, Media pick-up, client satisfaction and budgeting.

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MTV Movie Awards Style Lounge

Julianne Hough VA Hospital Performance with American Humane Society

Charlie Bartlett Private Screenings

PSP Team for Playstation 3 Launch in NYC

PSP Team for Playstation 3 Launch in Beverly Hills

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National Grassroots

Example: CW Television Show The Vampire Diaries.

Synopsis

I have worked with the CW Network for years. This is one show campaign out of 35+ where a nationwide grassroots marketing effort across 25 demographic marketing areas was desired.

Role

Agency lead for all marketing and grassroots efforts. Working as the co-founder of Vocal Marketing Group.

Responsibilities / Tasks

Client Servicing

Logistics coordination

Onsite Activation Tactics

HR

Recruiting

Collateral Manufacturing

Fulfillment

Ideation

Activation Strategy

Property Relations (when in a mall or other footprint)

Creative Coordination

3rd Party Sourcing

Budget Management/Audit

Legal/Insurance/Licensing

Venue Procurement

Reporting

Per campaign specific web portal build for tracking and reporting

Notes

Grassroots servicing was the beginning of Vocal Marketing Group. We started it in a happenstance offer in London for three months. Upon return to our home stateside we did a summer long grassroots campaign for Everybody Hates Chris.

The full-service boutique agency Vocal Marketing Group had become all began with grassroots.

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Harry Potter Book Release

Westfield Mall Footprint Activations

Wedding Crashers

CW Network Nationwide Activations (Years of shows)

Sweepstakes Execution

New Line Cinema Nationwide Activations

X Games

Sundance Film Festival

Pop-Up Stores

Samsung Summer Crush Tour Promotions

Truck Shows

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PR AOR + Custom

Example: MARS Petcare Brand Cesar Canine Cuisine

Synopsis

Cesar® Canine Cuisine for small dogs. Cesar® provides premium wet dog food, dog treats, and dog care resources for small dog breeds.

Role

Agency lead on account. Working as the co-founder of Vocal Marketing Group PR division Vocal PR.

Responsibilities / Tasks

Year Round Client Servicing

Annual Brand Planning

Media Placement

Media Relations

Media Strategy

Team Lead

Celebrity Procurement

Market Research/Reporting

Custom Activation

Ideation

Budgeting

Partnerships

Co-Ops

Events

Agency Relations/Cross Servicing

Logistics

Social Media Tactics

Product Fulfillment (Nationwide)

Full-service executions on marketing / PR tactics

Legal/Regulatory/Trademark

Notes

5+ years as AOR for the Cesar Canine Cuisine Brand.

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Product Launches Marketing & PR (multiple clients / SKUs)

1st Hero Dog Awards - American Humane Society - Hallmark Channel

Twitter Parties

Red Carpet Activation (Broll, Media Relations, Servicing)

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Media Placements

The Last Of Us Playstation Video Game.

Synopsis

Title release: The Last of Us is an action-adventure survival horror video game developed by Naughty Dog and published by Sony Computer Entertainment.

Role

Agency lead for game release support to Playstation. Working as the co-founder of Vocal Marketing Group.

Responsibilities / Tasks

Client Servicing

Media Tour (NYC and LA)

High Profile Media Placements

Media Relations (support to Playstation PR Team, while at E3)

Pitch Strategy

Team Lead

Legal/Regulatory/Trademark

Notes

The absolute highlight of the release was our placement working with Vanity Fair. VF rarely features video game press, and this was one case where the story told was one that could resonate when executed to create value that the publication recognized as genuine.

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God of War Media Tour

PSP Media Tour Guests

Wonderbook Media Show & Tell (Harry Potter)

MLB Twitter Party

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Growth Hacking + Web Dev

Example: Photocrops. Photos To Use Any Way You Choose.

Synopsis

Taking a cue from some great growth hacks. Motivated by people and companies who have created real "tools." Teehan & Lax, Unsplash (Crew) and Codyhouse (Amber Creative) to name just a few.

We created Photocrops to offer high-resolution stock images to be used under a Creative Commons Zero license.

The whole project is being "powered by CMYK Brand."

Role

Co-Founder with Deville Nunes.

Responsibilities / Tasks

Web Portal Build/Maintenance

Sourcing Images

Branding

Social Media Strategy

Acquisition

Call-to-Action Strategy

Legal

Notes

Launched in August of 2015, we have found great success driving traffic to CMYK Brand and have over 30,000 image downloads as of Jan 1, 2016.

Working with talented photographers has resulted in establishing a brand amongst itself, that is revealing Photocrops as more than just a growth hack for CMYK, but something by itself.

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Social Media Strategy (multiple clients)

Stock Drone Footage Portal

Mobile Phone Image Portal

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Custom Manufacturing

Example: Nutro Ultra Custom Influencer Kits.

Synopsis

To heighten the delivery of promotional product to market influencers, the desire to create something special to break through the usual sample package was desired.

The goal first and foremost was to stay true to the origin of the brand. This was achieved by creating a custom made case constructed of aged wood with the brand logo placed using a branding iron.

The hinges and closure mechanisms were affixed to achieve the same effect.

The contents of the case were embedded into a satin finish that covered the soft foam injected molding. As if to present the contents with more value than they may be.

A custom created wearable accompanied with the logo and name of the recipient. A stainless steel bottle with the recipients name laser etched. A redemption voucher was printed on a wooden veneer. To make the voucher more personal, we would print with the recipients dog/s included, with a perforated portion for redemption, to allow the remaining as a keepsake for the dog lovers.

Role

Agency lead for project. Working as the co-founder of Vocal Marketing Group.

Responsibilities / Tasks

Client Servicing

Creative Lead

Ideation

Manufacturing Lead

Sourcing

Logistics

Legal/Trademark/Regulatory Coordination

Notes

The challenge of creating the framework for what were the early prototypes came in the form of having enough material to produce the quantity needed while developing. Combined with the extensive customization of items proved to be the biggest challenge. Fortunately, we were able to arrive at a solution that came in under budget while maintaining the desired effect to the targeted recipient.

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Cesar Canine Cuisine Custom Product Packages

Experiential Staffing Garments

Prototype Apparel for CMYK Brand

Prototype Manufacturing of CMYK Brand Tools

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App Development

Arnette Action 360 Social App.

Synopsis

Providing a simple way to view and share all of the social media activity of top Action Sports icons and exciting events. The Action 360 App allows fans to scroll through the categories of Skateboarding, Surfing, Snowboarding, BMX, Wakeboarding, Skiing and Motocross to find their favorite athletes and personalities to see what they are handles are on Twitter, Facebook, Instagram, Vimeo, Tumblr, and YouTube.

Role

Agency lead for app development and release. Working as the co-founder of Vocal Marketing Group.

Responsibilities / Tasks

Client Servicing

App Director

Developer Lead

iTunes Coordinator

UI

UX

Troubleshooting

UAT Coordinator

Legal/Trademark/Regulatory Coordination

Notes

In addition to cataloging every social media handle for over 10,000 athletes, we created an easy to use a custom Google Docs spreadsheet to allow staff to update new athletes or new networks to be updated on the app.

The custom CMS was done by creating script and plugins from Google Spreadsheets to export all cell data once changed. When new data was added and saved, an updated JSON string would be placed on a staging server and uploaded to a staging version of the app for qualitative review before approving for live publishing.

All content and profile updates were made without having to submit a new release through iTunes

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NBCUniversal Access Hollywood Celebrity Social Streams App

Data Collection for Grassroots Teams Web App

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Lead Gen SaaS

Example: Theeoh. How to grow, track, manage and monetize word-of-mouth.

Synopsis

What could be considered 1.0 of this software was built while working on another startup as so many famously have.

Theeoh is being built to enable a wide range of use. From individuals to enterprise. To grow, track, manage and monetize word-of-mouth.

The software as a service is aiming to bridge the gap between B2B and B2C CRM solutions, with the ability to clearly view analytics and receive/distribute payments or incentives.

Role

Founder

Responsibilities / Tasks

Software Lead

Staffing

Operations

Funding

Branding

UI

UX

Front-End Development

Marcom

Sales/Aquisition

Onboarding

CEO + Garbageman

Notes

The solution was serendipitously stumbled upon while working on creating a concierge service for the IoT (Internet of Things). Similar to that of Magic, Facebook M, Operator, etc.

I am currently exploring options with accelerators and angel funding. Please reach out to me if you are interested in investing with Theeoh.

Related Links

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Analytics SaaS

Example: SkateCoverage. Cataloging all media coverage for the skateboard industry.

Synopsis

SkateCoverage.com was created out of the necessity for pertinent industry information and coverage within a moments reach. SkateCoverage.com catalogs all the coverage that companies, skaters, photographers, and magazines gather every month in all skateboard related publications globally. The service & outlet for all things skateboarding creates a whole new way for the industry to see literally who, how & what is really going on…combined with the ability to archive past information to see a detailed review of all changes past to the present.

Role

Co-Founder and Lead for this startup with partners Salman Agah and Karle Durante.

Responsibilities / Tasks

Software Director

Creation

Ideation

Creative

UI

UX

Analytics Algorithms

Operations

Budgeting

Sales

Funding

Marcom

Branding

Front-End Development

Cataloging

Notes

As one of my early startups, SkateCoverage proved to be the one of the most rewarding experiences. During our time available, we worked with Transworld Media to provide the statistics of their "World Famous Exposure Meter."

SkateCoverage was developed in a time (2003) where SaaS wasn't called "SaaS" as it is used today.

The overall goal of providing simplicity in reviewing and understanding analytics with visual appeal was as important then as it is today.

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Custom Analytic Solutions for PR reporting

ContactScore Analytics Strategy

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Information Technology

Maintenance. Discovery. Planning. Analyst. R&D.

Synopsis

Over the years, I have been asked to do everything from the "Googling" to "what technology stack should be used?" from those who I have worked with as co-workers, clients, other agencies and staff I have managed.

This has become an added-value service with the contract work I have been fortunate to be a part of over the last decade.

Currently, I am offering these services as a stand-alone dedicated offering for those who need IT support.

For areas of support that are not directly in my wheelhouse, as good fortune would have it. My roledex with those who I have worked with as Vocal Marketing Group are available to assist in any solution needed.

Areas of Service/Tasks

Research & Development of existing systems and exploration of new ones

Early adoption reviews to implement company-wide

Troubleshooting

Maintenance

Networking

Deployment

Development Architecture

Immediate Temporary Solutions

Mobile

Due Diligence

State-of-the-Union Reporting

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Innovation

Examples: Musing of concepts and thoughts to keep moving forward.

Business Plan for On-Demand Virtual Assistants

Cell Phone Transparency

What Is A Solution Provider?

Synopsis

Jim Croce delivered the message the best with "Time In A Bottle."

I view "Ideas" as a person with whom I have a relationship with. Some of the most special people I have created in my mind have either only made it to a mock-up or made it to a pitch meeting. But each one becomes a part of my history. Long after they are a part of my daily musings.

While many of us have come up with Google, Uber or Fitbit before they were the tech darlings, they are today. The act of making it a well-executed reality is something that others may get to first.

In efforts to have some semblance, I have begun to document things that I create and if, after an indefinite period, I will share them with anyone who may find some form of muse to continue.

I will be sharing ideas from CPG to Tech.

One, in particular, coming soon is a Visual Search Plan.

Areas of Interest

Technology

Monetization

Manufacturing

Distribution

Digital

CPG

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Integrated Media Buy

Example: Life Unexpected + KROQ DJ For A Day Sweepstakes.

Synopsis

To promote an upcoming CW show, Life UnExpected. We played-off the story line of the show having Radio DJs and created an integrated media buy with KROQ to house sweepstakes to be a "DJ for a Day!"

The integration of media was spread out across digital, on-air, social, offline and, of course, the experience element.

Role

Agency lead for the media buy and activation. Working as the lead and co-founder of Vocal Marketing Group.

Responsibilities / Tasks

Client Servicing

Station Relations

Ad Creative (across radio, digital, social and offline)

Grassroots Promotional Lead

Sweepstakes Lead

Legal/Insurance

Notes

Prior to this media buy with KROQ, there was nothing like this execution with the legendary station. While there are larger media buying agencies, our work as Vocal Marketing Group placed us in a position to create one-off campaigns.

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Multi-City Radio, Digital, Social, OOH and Sweepstakes Activations

Comic Con Radio, Digital, Social, OOH and Sweepstakes Activations

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Market Research

Example: Nintendo Mall Tour Onsite Surveying.

Synopsis

Nintendo had a mall tour moving through different cities and states across the US during the holiday shopping season.

They wanted to gather intel about user habits and behavior with their products.

Teams were strategically cast in each city of the mall tour to engage with consumers who participated with the onsite game area.

To make the experience of Q&A more enjoyable, questions were formatted through a smart questionnaire web portal we built that followed brand experience guidelines.

Role

Agency lead for the entire project. Working as the lead and co-founder of Vocal Marketing Group.

Responsibilities / Tasks

Client Servicing

Nationwide city coordination of project managers and team leaders

Questionnaire Ideation

Mall Relations

Director of Smart Web Portal

Legal/Insurance

Notes

Given that a smart web portal questionnaire was built, reporting was available for viewing in real-time as consumers interacted with cast members.

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Media Coverage Retention

User Acceptance Testing (Web portals and SaaS)

Advertisement Retention

Deep Dive Analysis (client/market specific) for Annual Brand Planning Initiatives

Bridal Event Surveys

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Branding + Operations

Example: RSVP Law. Find legal Information Easier.

Synopsis

RSVP Law wants to make finding information about your legal needs easier.

Encyclopedia is not an exciting word when it comes to presenting information, and we want to make it better. We believe "context" is at the heart of finding information that you need. Everything begins by browsing Area of Law or you can go directly to Question & Answer, Blog or Lawyer Article posts.

The team at RSVP is available to help you find the information you are searching for.

How it works, when you make a request. We curate the information you're looking for whether it is on our site or not.

After we find the right page on our site or another, we utilize our curation to continue to improve and build the site for others to benefit.

If you need it, we can help you find other legal services, apps or even find a lawyer who fits your needs. The service is free to use.

Role

Managing Director of bootstrapped startup.

Responsibilities / Tasks

Web Development

Marketing

Growth/Aquisition

PR

Social Media

Operations

Staffing

Software Director

Budget Management/Audit

Brand Planning

Branding

Creative

IT

Budget Management/Audit

Notes

Highlights included paid acquisition cost range of $0.10 - $1.15 for valid consumer requests as a qualitative lead. Paid acquisition costs of new lawyer sign-up average of $3.05.

R&D with market beta testing proved an approach that rewarded curation of legal information that saw results of 1 qualitative consumer lead for four curated information pages per month. Doing the math, 1,000 curated pages resulted in 250 qualitative leads per month.

Related Links

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Vocal Marketing Group

Vocal PR

SkateCoverage

Ownico

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Experience Activation

Example: Oh Sit! TV Show. Musical Chairs Contest In Mets Ballpark.

Synopsis

A game of musical chairs with ten contestants was held on the Citi ballpark floor in stadium, shown on the jumbotron during pre-game - as a lead-in to opening ceremonies

Contestants were decided by taking the winner of each of the ten qualifying musical chair games at the entry to the stadium, in front of the Jackie Robinson rotunda in Mets Plaza.

The contest was promoted through city-wide media buys across Radio and Digital Media.

Promotion integrations were negotiated and provided through Mets media portals and within the stadium at games leading and during the event.

To add to the promotion of the new show, the host of Oh Sit! Jamie Kennedy was integrated to throw out the ceremonial first pitch.

Role

Agency lead for the entire project, from negotiation to collateral creation. Working as the onsite lead and co-founder of Vocal Marketing Group.

Responsibilities / Tasks

Client Servicing

Logistics coordination

Social Media Strategy/Activation

Promotional Ideation

Onsite Promotions

Venue Procurement

Negotiations

Radio and Digital Media Buys

Collateral Creation

TV Relations

Celebrity Liaison

Legal/Insurance

Audio/ Visual Licensing

Venue Procurement

Event Staffing

Notes

The added-value of Mets social media announcements and engagement combined with having Jamie Kennedy throw out the first pitch resulted in more media pick-up outside of the CW Networks own affiliate coverage.

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Comic Con Ringer Street Team of Twins

Gem Car Sweepstakes for Americas Top Model

Melrose Place Stretch Limos with Hot Tubs

90210 Ice Cream Truck

Beauty & The Geek Rose Parade

Shutterfly Mall Pop-Up Stores

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